Intro To Business Online Textbook

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1. Introduction to Business by Jeff Madura, Hardcover: 752 pages, Pub: South-Western College
This new edition introduces students to core business concepts and how they center around a company's business plan. This textbooks' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples This textbook emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.


2. Introduction to Business Statistics (with CD-ROM) by Ronald M. Weiers, Hardcover: 1008 pages, Publisher: Duxbury Press
Highly praised for its clarity and great examples, Weiers' text takes an informal, student-oriented approach to presenting fundamental statistical concepts. Non-technical terminology and outstanding illustrations explain statistical concepts presented in the context of contemporary applications and student experience. Aware that many business students are intimidated by this course, Weiers provides numerous learning aids and interesting applications drawn from real-world experience common to many students.

3. Contemporary Business by Louis E. Boone, David L. Kurtz, Hardcover: 784 pages, Publisher: South-Western College
This is the most widely used introductory business text and it is even better than before! Containing all the most important introductory business topics, This textbook also includes the most current information available in any business text, and the best supplementary package in the business.

4. Contemporary Business with Personal Finance Module and Student Companion CD-ROM by Louis E. Boone, Hardcover, Publisher: South-Western College
This book gives students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow-and the frequently updated Boone and Kurtz Web site complements the textbook with late-breaking news and updates. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.

5. Customer Relations & Rapport: Professional Development Series by John Ellis Forde, Paperback: 144 pages, Publisher: South-Western Educational
This book will teach you and your employees how to build, maintain, and nurture your customer relationships, as well as how to handle dissatisfied customers. The insights to a rewarding business are within your customers, learn how to tap into those resources and succeed in the consumer world.Customer Relations & Rapport is one title in the Professional Development Series by South-Western. This series is the perfect resource for learning the non-technical strategies and tactics needed to compete in today's business world.

6. Financial Management : Theory and Practice with Thomson ONE (Harcourt College Publishers Series in Finance) by Eugene F. Brigham, Michael C. Ehrhardt, Hardcover: 1024 pages, Publisher: South-Western College
This textbook remains the only text in the market that presents a balance of financial theory and applications. The authors maintain the same four goals as with the first edition: helping learners to make good financial decisions, providing a solid text for the introductory MBA course, motivating learners by demonstrating finance is relevant and interesting, and presenting the material clearly.


Find over 150 courses, many from leading universities, that will deepen your professional education. Topics include finance, technology, entrepreneurship and much more.

General Business Courses by Universities

  • Branding, Content & Social Media - Free iTunes - Christine O'Malley, Ohio State
  • Building a Business - Free Online Video - Free Online Audio - Free iTunes Audio - Oxford University
  • Building a Business: Moving Your Product to the Market - Free Online Audio - Free Tunes Audio - Oxford University
  • Business Intelligence Tools - Free iTunes Video - Tony Pittarese, East Tennessee State
  • Corporate Finance - Free iTunes Video - Aswath Damodaran, NYU
  • Corporate Finance - Free iTunes Video - Pascal Quiry, HEC (France)
  • Corporate Finance for Healthcare Administrators - Free iTunes Video - Jack Wheeler, University of Michigan
  • Crisis Management: Proseminar in Public Relations - Free iTunes Video - Samuel Dyer, Missouri State
  • Entrepreneurship and Business Planning - Free iTunes Audio - Feed - Mark Juliano, Carnegie Mellon
  • Entrepreneurship through the Lens of Venture Capital - Free Online Video - Multiple staff, Stanford
  • Essentials of Advertising and Marketing - Free iTunes Audio - Vincent Blasko, Arizona State
  • Financial Management - Free Online Video - Free iTunes Video - Kent Ragan, Missouri State
  • Financial Planning and Money Management - Free iTunes Video - Frank Paiano, Southwestern Community College
  • Futures and Options(Agriculture) - Free Online Video - Free iTunes Video - Colin Carter, UC Davis
  • Global Supply Chain Management - Free Online Video - Free Video Download - N.Viswanadham, IISc Bangalore
  • How to Develop Breakthrough Products and Services - Free iTunes Video - Eric Von Hippel, MIT
  • How to Launch a Successful Startup Company - Free Online Video + Course Info - Bill Aulet, MIT
  • How to Start a Startup - Free Online Video - Sam Altman, Y Combinator/Stanford
  • International Finance - Free Online Video - Free Video Download - Arun K. Misra, IIT Kharagpur
  • International Taxation - Free iTunes Video - Jeffrey Kadet, University of Washington
  • International Taxation II - Free iTunes Video - Jeffrey Kadet, University of Washington
  • Introduction to Business Administration - Free iTunes Video - Ross Gittell, U. of New Hampshire
  • Introduction to Consumer Behavior - Free Online Video - Free Video Download - Dr. Sangeeta Sahney, IIT Kharagpur
  • Introduction to Entrepreneurship - Free iTunes Video - Free Online Video - Holden Thorp & Buck Goldstein, UNC-Chapel Hill
  • Introductory Probability and Statistics for Business - Free Online Video - Free iTunes Video – Fletcher Ibser, UC Berkeley
  • Introduction to Strategic Management - Free Online Video - Free Video Download - R. Srinivasan, IISC Bangalore
  • Investment Philosophies – Free iTunes Video - Aswath Damodaran, NYU
  • Marketing 321 - Free iTunes Audio - Elaine Daussy, Texas A&M
  • Money and Banking - Free Online Video - Free iTunes Video - Thomas Wyrick, Missouri State
  • Money and Banking (Syllabus) - Free Online Video - Gerald Epstein, UMass-Amherst
  • Nuts and Bolts of Business Plans - Free Online Video - Joseph Hadzima, MIT
  • Organizational Behavior - Free Online Video - Free Video Download - Susmita Mukhopadhyay, IIT Kharagpur
  • Personal Finance - Free iTunes Video - Free Online Video - Roger Wallenberg, Missouri State
  • Principles of Management - Free iTunes Audio - Nicholas Beutell, Iona College
  • Principles of Managerial Accounting - Free iTunes Audio - Anthony Catanach & Noah Barskey, Villanova
  • Professional Ethics - Free Online Video - John Sanders, Rochester Institute of Technology
  • Real Estate Finance I - Free iTunes Video - Joshua Kahr, Columbia University
  • Real Estate Finance III - Free iTunes Video - Joshua Kahr, Columbia University
  • Startup School - Audio - Seth Godin
  • Startups - Lecture Notes - Peter Thiel, Stanford
  • Strategic Marketing – Contemporary Issues - Free Online Video - Free Video Download - Jayanta Chatterjee, IIT Kanpur
  • Supply Chain Management & Logistics: An Intro to Principles and Concepts - Free iTunes Video - Richard Wilding, Cranfield University
  • Taxation of Trans-Pacific Transactions - Free iTunes Video - Jeffrey Kadet, University of Washington
  • Technology Enabled Blitzscaling - Free Online Video - Reid Hoffman, Stanford
  • Technology Entrepreneurship - Free Online Video - Free Tunes Video - Chuck Eesley, Stanford
  • The New Entrepreneurs - iTunes - Open University
  • The Startup Workshop - Free Online Video - Free iTunes Video - Stanford
  • Valuation - Free iTunes Video - Free iTunes iOS App - Aswath Damodaran, NYU
  • Writing for Strategic Communication - Free iTunes Audio - Karen Morath, La Trobe University

General Business Courses Created by US Government & Other Organizations

  • 21 Critical Lessons for Entrepreneurs - Free - Udemy
  • An Entrepreneur's Checklist - Free - Udemy
  • Accounting and Its Use in Business Decisions - Free - Alison
  • Accounting in 60 Minutes: A Brief Introduction - Free - Udemy
  • Advertising and Promotion - Free - Saylor.org
  • Becoming a Writer (Non-Fiction) - Free - Udemy
  • Build. Measure. Learn. Lean Startup -Free - Udemy
  • Business Law and Ethics -Free - Saylor.org
  • Business Opportunities: A Guide to Winning Federal Contracts - Free - US Small Business Administration
  • Business Process Modeling and Notation - Free - Assist Knowledge Development
  • Business Statistics - Free - Saylor.org
  • Business Technology Simplified - Free - US Small Business Administration
  • Characteristics of the Successful Entrepreneur - Free - Alison
  • Copyright Basics: How to Protect Your Work from Piracy - Free - Udemy
  • Corporate Communication - Free - Saylor.org
  • Creating Business Start-Ups The Kawasaki Way - Free - Alison
  • Crime Prevention: A Guide for Small Businesses - Free - US Small Business Administration
  • Discover 21 Principles of 21st Century Leadership - Free - Adepicos
  • Excel Easy - Free - Excel Easy
  • Pre-8(a) Business Development Program Training Series - Free - US Small Business Administration
  • Encore Entrepreneurs: An Introduction to Starting Your Own Business - Free - US Small Business Administration
  • Encore Entrepreneurship for Women - Free - US Small Business Administration
  • Energy Economics and the Environment - Free - Udemy
  • Entrepreneurship -- From Idea to Launch - Free - Udemy
  • Finance Primer: Guide to SBA Loan Guaranty Programs - Free - US Small Business Administration
  • Financial Statements Made Easy - Free - Udemy
  • Foundations of Business Strategy - Free - Udemy
  • Fundamentals of Accounting - Free - Alison
  • Fundamentals of Corporate Management - Free - Alison
  • Fundamentals of Human Resources - Free - Alison
  • Fundamentals of Marketing Your Business Online - Free -Alison
  • Fundamentals of Project Management - Free - Alison
  • Fundraising for Non Profits - Free - Alison
  • Government Contracting 101 - Free - US Small Business Administration
  • How to Get Angel Investors- Free - Alison
  • How to Negotiate Salary: The Negotiation Mindset - Free - Udemy
  • How to Prepare a Loan Package - Free - US Small Business Administration
  • How to Prepare for an Interview - Free - Udemy
  • How to Write a Business Plan - Free - US Small Business Administration
  • Human Resource Management - Free - Saylor.org
  • Introduction to Accounting - Free - US Small Business Administration
  • Introduction to Balance Sheets - Free - Alison
  • Introduction to Cash Accounting - Free - Alison
  • Introducing the Art of Negotiation - Free - Alison
  • Introduction to Financial Accounting - Free - Saylor.org
  • Introduction to Crowdfunding for Entrepreneurs - Free - US Small Business Administration
  • Introduction to Franchising - Free - US Small Business Administration
  • Introduction to Venture Capital - Free - Alison
  • Investing Basics - Free - Motley Fool
  • Investing Classroom - Free - Morningstar
  • Lean Finance for Startups: An Introduction - Free - Udemy
  • Learn the Basics of How to Setup an Ecommerce Store - Free -Udemy
  • Management Information Systems - Free - Saylor.org
  • Management Leadership - Free - Saylor.org
  • Managerial Accounting - Free - Saylor.org
  • Marketing 101: A Guide to Winning Customers - Free - US Small Business Administration
  • Microsoft Virtual Academy - Free
  • Negotiations and Conflict Management - Free - Saylor.org
  • Operations Management - Free - Saylor.org
  • Organizational Behavior - Free - Saylor.org
  • Principles of Finance - Free - Saylor.org
  • Principles of Management - Free - Saylor.org
  • Principles of Marketing - Free - Saylor.org
  • Principles of Microeconomics - Free - Saylor.org
  • Principles of Macroeconomics - Free - Saylor.org
  • Project Management - Free - Saylor.org
  • Raise Seed and Series A Capital - Free - Udemy
  • Risk Management - Free - Saylor.org
  • Running a Successful Adwords Campaign - Free - Udemy
  • Small Business Management - Free - Saylor.org
  • Strategic Information Technology - Free - Saylor.org
  • Strategic Management - Free - Saylor.org
  • Take Your Business Global - An Introduction to Exporting - Free - US Small Business Administration
  • Understanding Product Design -Free - Alison
  • Women Owned Small Business Program - A Guide for Contracting Officers - Free - US Small Business Administration
  • Young Entrepreneurs An Essential guide to Starting Your Own Business - Free - US Small Business Administration
  • Zero Cost Marketing Strategies: Official Primer Course - Free - Udemy

Massive Open Online Courses (MOOCs)

  • Academic Financial Trading Platform (Investing) - Web
  • Codecademy (Computer Science) - Web
  • Coursera Business MOOCs - Web
  • Eduson (Online business courses for students in BRIC countries) - Web
  • edX Business Courses - Web
  • Marginal Revolution University (Economics) - Web
  • NovoEd Entrepreneurship Courses - Web
  • Udacity Business & Tech Courses - Web

Find here a complete list of MOOCs organized by start date. It includes many technology, science and math courses.

University Economics Courses

  • Finance Theory 1 - iTunes Video - Web Site - Andrew Lo, MIT
  • Financial Markets – YouTube – iTunes Audio – iTunes Video- Download Course – Robert Shiller, Yale
  • Financial Theory – YouTube - iTunes Video - iTunes Audio - Web Site – John Geanakoplos, Yale
  • International Political Economy - iTunes - James Morrison, Middlebury College
  • International Trade - YouTube - iTunes Video – Steven Wood, UC Berkeley
  • Introduction to Economics – iTunes – J. Bradford Delong, UC Berkeley
  • Principles of Microeconomics -iTunes Video - Web Video – Jonathan Gruber, MIT
  • Principles of Macroeconomics – iTunes Video – YouTube - Thomas Wyrick, Missouri State
  • The Elements of Economic Analysis – YouTube - Glen Weyl, U Chicago

Bookmark our collection of free online Economics courses. And find free econ textbooks in our Free Textbook collection.

University Math Courses

  • Calculus 1 – YouTube - Web Site - Matthew Leingang, NYU
  • Calculus One – iTunes – Jim Fowler, Ohio State
  • Calculus Revisited: Single Variable Calculus (1970) – YouTube -iTunes Video – Web Site – Herb Gross, MIT
  • Calculus Revisited: Multivariable Calculus (1970) – YouTube –iTunes Video – Web Site - Herb Gross, MIT
  • Causal & Statistical Reasoning – Web Site - Carnegie Mellon
  • Introduction to Probability and Statistics – YouTube – iTunes Video– Deborah Nolan, UC Berkeley
  • Introductory Probability and Statistics for Business - YouTube - iTunes – Fletcher Ibser, UC Berkeley
  • Introduction to Statistics - iTunes – Fletcher Ibser, UC Berkeley
  • Introduction to Statistics and Data Analysis – iTunes Video – Brenda Gunderson, University of Michigan
  • Mathematics for Computer Science – Web Video – Tom Leighton, MIT
  • Multivariable Calculus - YouTube – Web Site - Dennis Auroux, MIT
  • Probability and Statistics – Web Site – Carnegie Mellon
  • Probability for Math Science – YouTube – Herbert Enderton, UCLA
  • Statistical Reasoning – Web Site – Carnegie Mellon
  • Statistics – Web Site – Carnegie Mellon
  • Statistics: Introduction to Probability – iTunes Video – YouTube –Lecture Notes – Joseph Blitzstein, Harvard
  • STEM Readiness – Web Site – Carnegie Mellon
  • The Calculus Lifesaver – Video- Adrian Banner, Princeton

Find more math courses in our collection of free online Math courses. Also find free math textbooks in our Free Textbook collection.

University Computer Science Courses

  • Basic Concepts of Operating Systems & System Programming -YouTube – iTunes Video – Ion Stoica, Anthony Joseph, UC Berkeley
  • Bits: The Computer Science of Digital Information – Multiple Formats – Harry Lewis, Harvard
  • Building Dynamic Free Sites – iTunes - Video & Audio – David Malan, Harvard Extension
  • Building Mobile Applications – iTunes – Web Site - David Malan, Harvard Extension
  • Codecademy – Web Site
  • Coding Together: Apps for iPhone and iPad(2012) – iTunes – Paul Hegarty, Stanford
  • Coding Together: Apps for iPhone and iPad (2013) - iTunes – Paul Hegarty, Stanford
  • CS50, Harvard’s Introductory Computer Science Course –YouTube - Web Site - iTunes - David Malan, Harvard
  • Developing Apps for iOS (iPhone & iPad) – iTunes Video – Paul Hegarty, Stanford
  • Intensive Introduction to Computer Science Using C, PHP, and JavaScript – Multiple Formats – YouTube - iTunes – David Malan, Harvard
  • Introduction to Algorithms – iTunes – YouTube - Web Site – Prof. Charles Leiserson & Erik Demaine, MIT
  • Introduction to Computer Graphics & GPU Programming –iTunes Video – Eric Chan & Hanspeter Pfister, Harvard
  • Mathematics for Computer Science - Web Video - Tom Leighton, MIT
  • Principles of Computing – Web Site – Carnegie Mellon
  • Programming Languages and Compilers - YouTube - Web Site – Ras Bodik, UC Berkeley
  • Python – YouTube - Nick Parlante, Google
  • The Beauty and Joy of Computing – iTunes – YouTube – Brian Harvey, UC Berkeley
  • Understanding Computers and the Internet – iTunes – Web Site – David Malan, Harvard University
  • XML with Java – iTunes – Web Site - David Malan, Harvard

Find more CompSci Courses in our collection of free online Computer Science courses. Also find related textbooks in our Free Textbook collection.

Business Textbooks

  • Business Ethics by Jose A. Cruz-Cruz, William Frey, University of Puerto Rico - Mayaguez
  • Business Fundamentals by the Global Text Project
  • Core Concepts of Marketing by John Burnett
  • Corporate Finance by Ivo Welch, UCLA
  • Electronic Commerce by Multiple authors, University of Georgia, Bentley College, and Simon Fraser University

Foreign Language Lessons

Our list of Free Foreign Language Lessons offers tutorials in 40+ languages, including the following:

Business & Business School Podcasts

  • Econ Talk - iTunes - Web
    • An award-winning weekly talk show about economics in daily life. Featured guests include renowned economics professors, Nobel Prize winners and more.
  • Entrepreneurial Thought Leaders (Stanford University) -iTunes - Feed - Web Site
    • A series of weekly lectures on entrepreneurship jointly sponsored by several programs at Stanford. Features speakers from Google, Genentech, and Juniper Networks, among others.
  • HBRIdeaCast (Harvard University) -iTunes - Web Site
    • From the Harvard Business Review, this collection features leading thinkers in the business and management world.
  • Knowledge@Wharton Audio Articles (University of Pennsylvania) - iTunes - Feed - Web Site
    • An offshoot of the school's online business journal called “Knowledge@Wharton.” Provides “audio articles” thatfeature high-profile executives and faculty, including several that highlight stock market guru Jeremy Siegel.
  • London Business School - iTunes - Feed - Web Site
    • A series of audio and video podcasts sharing the latest in news and thought leadership from the London Business School, which is part of the University of London.
  • MBA Podcaster - iTunes - Web Site
    • Information and advice for those looking to get into b-school.
  • McKinseyHigh Tech Podcasts -iTunes - Web Site
    • McKinsey is not a b-school, but it's the big kahuna consulting firm and they put out some informative podcasts. Here are ones from their high tech practice.
  • Money Girl: Quick and Dirty Tips for a Richer Life - iTunes - Web Site
    • Learn all about personal finance with money advice and tips on financial planning from Money Girl.
  • Planet Money - iTunes - Web Site
    • Imagine you could call up a friend and say, 'Meet me at the bar and tell me what's going on with the economy.' Now imagine that's actually a fun evening. That's what NPR's Planet Money is all about..
  • TuckSchool of Business at Dartmouth, Center for Digital Strategies - iTunes - Feed - Web Site
    • Radio Tuck brings you ground-breaking digital interviews, straight from the business leaders of today.

Bookmark our collection of free online Business courses. Also find free business textbooks in our Free Textbook collection.

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